![]() This is where your archive of past blog posts comes into play. The best part about creating an ebook as your opt-in incentive? You've already done the bulk of the writing. There are many types of content upgrades you could create (check out our ultimate guide to content upgrades for inspiration), but one of the most popular is a PDF ebook. In fact, Clay Collins, co-founder of LeadPages, found that promoting upgraded content at the end of blog posts on LeadPages was the number one factor in growing their email list and one of the main reasons their company has grown so fast. The promise of a weekly newsletter alone may be enough to get loyal fans to sign up to your email list, but offering a useful piece of extra content that will make their life easier or help them learn is how you convert a casual reader into a subscriber. And there isn't much easier option than offering a free ebook. ![]() You've likely heard it before, but I'll say it again: content upgrades are a great way to give added value to a reader in exchange for their email address. ![]()
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